Digital Marketing Course Syllabus

E-Marketing

Learn how to effectively build your users lists, deliver e-mails & generate relevant clicks.

Social Media Marketing (SMM)

Learn how to build brand, generate leads & aggregate audience on Social Media.

Inbound Marketing

Learn how to attract & convert customers by earning their trust through various techniques such as content marketing.

Search Engine Marketing (SEM)

Learn how to effectively run ads on Search Engines.

Search Engine Optimization (SEO)

Learn how to get website listed among top search engine results.

Web Analytics

Learn how to make business decisions from the metrics available in Digital Media.

Doing the right thing, at the right time.

01. WHY CHOOSE US

We are objective while giving guidance and consultancy with no considerations other than aptitude and interest.Working with visionary governments, we oversees the delivery of programs that strive for education for all – whether that is through establishing gender parity, rebuilding education systems following conflict or reaching the hard to reach.

02. OUR EXPERTISE

The team at Unisys is highly experienced and has international exposure in the field of Education.Unisys helps people really believe in their dreams. We provide guidance and advice to many people.This helps each person in realizing their full potential and helping them achieve success.

03. HOW CAN WE HELP YOU

We are totally up-to-date about the educational trends worldwide and thus we dedicate ourselves completely for this purpose.We act as a bridge by providing Indian students with internships in foreign countries. Unisys as an educational consultancy is not just for the service of Indian students but also of the NRI students.

DIGITAL MARKETING

Digital marketing is the promotion of products or brands via one or more forms of electronic media and differs from traditional marketing in that it involves the use of channels and methods that enable an organization to analyze marketing campaigns and understand what is working and what isn’t – typically in real time.

Digital marketers monitor things like what is being viewed, how often and for how long, sales conversions, what content works and doesn’t work, etc. While the Internet is, perhaps, the channel most closely associated with digital marketing, others include wireless text messaging, mobile instant messaging, mobile apps, podcasts, electronic billboards, digital television and radio channels, etc.

Why Digital Marketing Is Important- Digital media is so pervasive that consumers have access to information any time and any place they want it. Gone are the days when the messages people got about your products or services came from you and consisted of only what you wanted them to know. Digital media is an ever-growing source of entertainment, news, shopping and social interaction, and consumers are now exposed not just to what your company says about your brand, but what the media, friends, relatives, peers, etc., are saying as well. And they are more likely to believe them than you. People want brands they can trust, companies that know them, communications that are personalized and relevant, and offers tailored to their needs and preferences.

 

Digital marketing is the promotion of products or brands via one or more forms of electronic media and differs from traditional marketing in that it involves the use of channels and methods that enable an organization to analyze marketing campaigns and understand what is working and what isn’t – typically in real time.

Digital marketers monitor things like what is being viewed, how often and for how long, sales conversions, what content works and doesn’t work, etc. While the Internet is, perhaps, the channel most closely associated with digital marketing, others include wireless text messaging, mobile instant messaging, mobile apps, podcasts, electronic billboards, digital television and radio channels, etc.

Why Digital Marketing Is Important- Digital media is so pervasive that consumers have access to information any time and any place they want it. Gone are the days when the messages people got about your products or services came from you and consisted of only what you wanted them to know. Digital media is an ever-growing source of entertainment, news, shopping and social interaction, and consumers are now exposed not just to what your company says about your brand, but what the media, friends, relatives, peers, etc., are saying as well. And they are more likely to believe them than you. People want brands they can trust, companies that know them, communications that are personalized and relevant, and offers tailored to their needs and preferences.